Our Insights

Here are guidelines—and a free template—to help you build a marketing calendar for year-end giving that coordinates what you're saying, who you're saying it to, where you're reaching them and what you want them to do next.

Part 2 of our six-part series on planning a successful year-end giving campaign provides a guide to the foundational work of goal setting and segmentation.

Virtually every fundraiser has taken that call in the last week of December from a donor who wants to make an IRA gift "right now" — only to learn their custodian needs ten business days to process it, and the money won't clear before the tax year closes. Here's how to beat that deadline.

Have you ever submitted what felt like a great corporate sponsorship proposal only to hear, “Our budget has already been finalized”? It’s frustrating—especially when you’ve invested […]

Hiring a consultant should accelerate your mission, not delay it. Too often, we’ve met nonprofit leaders who have already invested tens of thousands of dollars in […]

This post kicks off a six-part series on planning a successful year-end giving campaign, including a year-end campaign timeline and a FREE downloadable toolkit.

Author: Jay Perdue For many nonprofits, the annual report is one of the most time-consuming communications projects of the year. Months are spent gathering statistics, requesting […]

Giving Tuesday was never built to be your biggest fundraising day—and treating it that way is where most organizations set themselves up to feel disappointed by a genuinely useful tool.

Most nonprofit boards don’t suffer from a lack of commitment. They suffer from a lack of clarity. Board members join because they believe in the mission. […]

After reviewing the 2026 Insights on Purpose Report, one thing stands out: Nonprofit leaders remain confident—but many are operating on dangerously thin margins.