Our Insights

Memberships and philanthropy both matter. But don't always need to compete for attention. For admission-based nonprofits like museums, zoos and aquariums, year-end is an opportunity to think strategically about the role membership plays in your fundraising.

Donor-advised funds (DAFs) are no longer a niche giving vehicle reserved for wealthy donors. They've become so popular there's now a dedicated DAF Day — this year on October 8. Here is helpful advice to ensure your nonprofit is DAF-ready.

Expert guidelines—and a free template—to help you build a marketing calendar for year-end giving that coordinates what you're saying, who you're saying it to, where you're reaching them and what you want them to do next.

Part 2 of our six-part series on planning a successful year-end giving campaign provides a guide to the foundational work of goal setting and segmentation.

Virtually every fundraiser has taken that call in the last week of December from a donor who wants to make an IRA gift "right now" — only to learn their custodian needs ten business days to process it, and the money won't clear before the tax year closes. Here's how to beat that deadline.

Have you ever submitted what felt like a great corporate sponsorship proposal only to hear, “Our budget has already been finalized”? It’s frustrating—especially when you’ve invested […]